Market Tales x WCBC: Missoula, MT with Kelsey Ward

This Market Tales × WCBC special, recorded live at CBC Global Conference 2026, features Kelsey Ward in conversation with Ashley Wilson on agility, influence, and next-gen CRE leadership — plus an exclusive Women of CBC lightning round with Jenna Hille. Kelsey’s path from architect to broker is anything but linear — she brings a rare design-meets-dealmaker perspective to creative financing, adaptive reuse, and what it means to build a career and a reputation at the same time in commercial real estate.

Why Valuation Transparency Is the New Competitive Edge

In commercial real estate, capital isn’t king anymore—clarity is. With cap rates rising, refinancing pressure mounting, and $600 billion in CRE debt maturing by 2028, the real question isn’t who has the cash—it’s who knows what their properties are really worth. In today’s market, valuation transparency is a strategic advantage that unlocks trust, speeds up deals, and attracts capital.